Willard Ropes OnlineWelcome to Willard Rope Company!

Welcome to Willard Ropes Online

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To Order Direct Call:

10372 CR 305
Rockdale, TX, 76567
Fax: 512-446-0005

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We carry a complete line of ropes and roping supplies as well as all the tack needed for the western horseman. We stock pads and blankets, saddles, cinchas, piggin strings, skid, bell, and splint boots, reins, headstalls and breast collars. We also carry quality bits by Tyler Magnus, Greg Dutton and Mike Beers, rope cans and bags, and roping dummies. Please select a category on the left side of any page to begin shopping. We take pride in our business and strive to provide a quality shopping experience. Our customers provide our best advertising so feel free to contact us with any comments you might have. Thanks for looking and welcome to Willard Rope Company Online.

l-r Dennis, Logan, Kassi & Jeanie Willard

From L to R: Dennis Willard, Logan Willard, Pvt. Kassi Willard & Jeanie Willard

If you are not satisfied in any way with your purchase, please contact us for an exchange or a refund! "Shipping charges on all items are non-refundable!"

Please read this important note concerning shipping charges!

All Prices Listed On Website Are Subject to Change.

Willard Rope Co is still a family-owned business, owned and operated by my wife, Jeanie, and myself. Our son, Logan and our daughter, Kassi have also begun working in the company. We feel very fortunate to earn a living doing something our whole family enjoys. We ride and rope together, and that helps keep us all close. Please check out our extensive inventory of ropes, roping supplies and tack. To all our customers: thank you for your continued support over the years.

Willard Rope Company

Proud Sponsor of
Rising Stars Calf Roping

Rising Stars Calf Roping


Future Stars Calf Roping

Future Stars Calf Roping

Future Stars Calf Roping


Check out our newly added items!

Congratulations and many thanks to the cowboys who used our Blacktail piggin' strings to make it to the NFR:Shane Hanchey, Stetson Vest, Shane Slack, & Tyson Durfey. A very special congratulation to Shane Hanchey for winning World Champion Calf Roper and setting two world records in the process. Shane ended up with a total 10 day earnings of $134,765 beating Cody Ohl's mark of $132,652 set in 2006. He also had a total of 80.10 seconds for ten head breaking Fred Whitfield's 1997 record of 84 seconds. Way to go, Shane!

No refunds or returns after 30 days on ropes & strings and no refunds or returns at all on special orders including :
Left hand nylons
7/16" Scant
7/16" Full
Longer length polys

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Website Created & Maintained by:

Elkhorn Web Design
Elkhorn Web Design


Congratulations to Hunter Herrin. He is the new 2016 American tie down champion. Winner of $100,000 using Willard Black Tail Strings. Hunter has been on roll over the last few weeks, he is also the 2016 San Antonio Stock Show & Rodeo tie down champion. He set a new arena record of 6.6! Way to go Hunter! Congratulations to Tyson Durfey who placed 2nd at the 2016 American using Willard Black Tail Strings. Tyson was the tie down champion of the first American in 2014. Also, congratulations to Braxton Laughlin for making it to the 2016 American in the tie down calf roping using Willard Black tail strings.

Tyson Durfey


Willard Rope Company has been in business for over 30 years. I started tying my own ropes as a teenager, from coils bought at a local hardware store. Since then, thanks to all of our customers, Willard Rope Co. has grown into a business that produces thousands of ropes a year. Our ropes and strings are manufactured on our own machines. We ship all over the United States, as well as internationally to Brazil, Australia, Canada, and many other countries.